mysonipat.com

You may have caught this in Danny Sullivan’s live blogging of Ev William’s keynote at SXSW today, but just in case … Twitter has introduced a new platform called @anywhere that will allow web sites to integrate Twitter features more easily.

The details seem a bit foggy to me, but it sounds like @anywhere takes many of the Twitter API functions/services and makes them available to web sites in a much simpler way: by adding a few lines of javascript. Some of the mentioned uses of this platform include:

• being able to sign-in to third party web sites with your Twitter ID
• a New York Times journalist’s byline would show her Twitter profile and let anyone follow her from the article on the Times’ web site..
• being able to tweet about a video from its YouTube page
• discovering new Twitter users/account from Yahoo’s home page

Those are some of the uses listed in Danny’s live blog and/or the Twitter blog post, both of which are linked above. DigitalBeat says the platform uses Twitter’s hovercards (pop-up windows) and may include advertising, too.